This crash (above) especially is significant in terms of a push towards working with Road Safety because I saw the aftermath in real life, my dad worked on the job, I almost had to but was working down the other end of the highway so couldn't make it. A women fell asleep at the wheel. If she had pulled over for a 10 min nap on one of the nearby picnic areas she may not have died that day. However, people don't seem to recognise that fatigue is a major problem in travel. Its not one of the main targeted issues in terms of road safety ads, unlike drink driving and speed. One that stands out for me was one from when I was a kid was a dad falling asleep at the wheel with his wife beside him and his daughter in the back seat.