Just some research into adverts. Watched 38 new zealand road safety ads from the last 2 decades just to see if theirs been any kinds of ups and downs in representation of certain groups, how graphic they are etc.

One of the biggest things I found interesting was the change from really graphic has-hitting ads to more people orientated. Looking into it, these changes came out around the same as this Safer Journeys plan was released by the government. It effects law changes, roading companies, add campaigns and all that.