Current Adverts

Just looking at all these current models of different Road Safety Awareness Ads shows a strong reliance on family and friend connections, how it can effect not just yourself as a singular being but those around you and involved in your life. So in terms of the Perloff reading (communication theory) Its more reliant on the credibility side of things.

Speed

Numbers Campaign

https://www.nzta.govt.nz/safety/driving-safely/speed/speed-ads/numbers/

Mistakes Campaign

https://www.nzta.govt.nz/safety/driving-safely/speed/speed-ads/mistakes/

Drugs

Thoughts Campaign

https://www.nzta.govt.nz/safety/driving-safely/alcohol-and-drugs/drug-affected-driving-advertising/thoughts/

Fatigue

Dead on Their Feet Campaign

https://www.nzta.govt.nz/safety/driving-safely/fatigue/fatigue-advertising/dead-on-their-feet/

Vehicle Safety

X-ray Safety Glasses Campaign

https://www.nzta.govt.nz/safety/vehicle-safety/vehicle-safety-advertising/x-ray-safety-goggles/

Check Your Car Campaign

https://www.nzta.govt.nz/safety/vehicle-safety/vehicle-safety-advertising/check-your-car/

Drink Driving

Limits Campaign

https://www.nzta.govt.nz/safety/driving-safely/alcohol-and-drugs/drink-driving-advertising/limits/

Local Legends

https://www.nzta.govt.nz/safety/driving-safely/alcohol-and-drugs/drink-driving-advertising/local-legends/

Young Driver

When you're not there campaign

https://www.nzta.govt.nz/safety/driving-safely/young-drivers/young-driver-advertising/when-youre-not-there/

Driver Distraction

Mobile Phone Campaign

https://www.nzta.govt.nz/safety/driving-safely/driver-distraction/driver-distraction-advertising/mobile-phones/

Share The Road

See The Person Campaign

https://www.nzta.govt.nz/safety/driving-safely/sharing-the-road/share-the-road-advertising/

From NZTA about Advertising/ analysis

https://www.nzta.govt.nz/safety/our-advertising/analysis-and-evaluation/

Their Priorities

https://www.nzta.govt.nz/safety/our-advertising/priorities/

Where everything Advertising from NZTA is found

https://www.nzta.govt.nz/safety/