Thursday, 28 April 2016

Current Adverts

Just looking at all these current models of different Road Safety Awareness Ads shows a strong reliance on family and friend connections, how it can effect not just yourself as a singular being but those around you and involved in your life. So in terms of the Perloff reading (communication theory) Its more reliant on the credibility side of things.

Speed

Numbers Campaign

https://www.nzta.govt.nz/safety/driving-safely/speed/speed-ads/numbers/



Mistakes Campaign

https://www.nzta.govt.nz/safety/driving-safely/speed/speed-ads/mistakes/



Drugs

Thoughts Campaign

https://www.nzta.govt.nz/safety/driving-safely/alcohol-and-drugs/drug-affected-driving-advertising/thoughts/



Fatigue

Dead on Their Feet Campaign




Vehicle Safety

X-ray Safety Glasses Campaign



Check Your Car Campaign



Drink Driving

Limits Campaign


Local Legends



Young Driver

When you're not there campaign




Driver Distraction

Mobile Phone Campaign



Share The Road

See The Person Campaign






From NZTA about Advertising/ analysis

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Where everything Advertising from NZTA is found






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