Week 5

Went to the ethics workshop early in the week and I no longer think that I need to interview anyone (Tracey), all the information that she gathers and all the stats etc. that you can possibly want are all on NZTA and the Ministry of Transport websites.

For Class I showed this info:

How do drivers characteristics effect ideals around road safety?

In Januaury 2016, 32 people died on New Zealand roads. This is 9 more then the previous year in the same time period and 7 more than the average January road toll for the last 5 years. 

What I want to find out is how personal characteristics effect driver responsibilities and effectiveness, and if this ir influenced by the strong use of negative, fear-based appeals in road safety messages prevalent in New Zealand media. 

Awareness

Safety

Crisis

“Personality is relatively a stable human characteristic that is not easily malleable by road safety interventions” 

Azadeh, Zarrin and Hammid 2016

“Beirness (1993) showed that personality variables such as hostilty/anger, impulsiveness and thrill-seeking explained more than 35% of the variance in risky driving and about 20% of the variance in accidents.” 

Azadeh, Zarrin and Hammid 2016

“Mood is considered an enduring, longer-lasting, diffused affective state that is not typically focused upon (or aware) of a specific cause (Dillard & Wilson, 1993; Jorgensen, 1998).” 

Lewis, Watson and White 2008

“At a practical level, in many countries including Australia and New Zealand, there is a strong reliance on the use of negative, fear-based appeals in road safety. However, the empirical evidence relating to the use of such messages has been mixed. Furthermore, there is some evidence suggesting that community expectations may be shaped by advertising practice such that there may be circulatory in public perceptions based on the frequency of use and perceived effectiveness. (see Lewis, Watson, White & Tay, 2007).” 

Lewis, Watson and White 2008 

and this was my feedback...